The Modern Marketing Institute

Strategy & Media Planning Certification

Learn how to build a complete marketing strategy from the ground up. This certification covers goal setting, audience research, and campaign planning across all advertising channels and every stage of the funnel.
$597
Updated
February 2026
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CertificatE
5 hours
.
18
lessons. Real mastery.
Learn at your own pace with premium lessons designed for clarity and simplicity.
Taught by top performance marketers.
Learn the exact methods used by strategists who manage millions in ad spend.
Practical, in-demand skills.
Unpack audience signals, feed structure, scaling logic, creative strategy, and diagnostics.
A certificate backed by real work.
Graduate with a
Strategy and Media Planning certification
that actually proves your strategic ability.
Skills you'll build

Think like a strategist. Plan like an operator.

Course Outcomes:
Diagnose a business using strategic frameworks
Clarify goals, constraints, and the true problem to solve
Build a complete audience diagnosis and translate insights into creative and channel strategy
Analyze historical performance and extract the metrics that matter
Build a full-funnel media plan
Allocate budgets with to scale across channels, campaigns, and funnels
Create a clear strategy narrative you can present to clients, stakeholders, or leadership
Use market dynamics to pivot intelligently and explain your decisions
Skills in this Course:
Budgeting & Forecasting
Strategic fundamentals
Strategy Communication
Media Planning
Creative Strategy
Business Goals & Advertising Goals
Audience Diagnosis
Built by Practitioners

Why the Modern Marketing Institute?

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This is the real system used by performance advertisers who manage millions in ad spend across e-commerce, lead gen, and enterprise brands.
This program distills a decade of agency learning into a structured, hands-on curriculum that teaches you how to:
Build accounts that scale
Optimize like a performance strategist
And make decisions you can defend in any boardroom or client meeting
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What’s included?

5 hours
of on-demand video content
Easy-to-follow guides, templates, and calculators
Certificate of completion and LinkedIn recommendation
Easy access on mobile, computer, and TV
18
self-paced lessons for every level of experience
Customized learning plan built for you
Personalized support from advanced strategists
Proven tactics and strategies used by an ad agency

Meet your instructor

Nechama Teigman
Nechama leads strategy development across some of the agency’s fastest-growing accounts. Her approach blends rigorous thinking, real-world constraints, and creative problem solving. She specializes in mapping where a brand is today, defining where it needs to go, and building a path that teams can execute on. In this certification, she brings those frameworks to you.
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Overview

Certification program overview

Advance your career in
5 hours
with in-depth lessons.
Module
The Architecture of Strategy
Learn what strategy actually means and how goal clarity shapes performance.
Skills:
Strategic Problem Framing
Business Goals & Advertising Goals
Module
Diagnostic Mastery: Seeing the Real Problem
Analyze context and identify what truly blocks growth.
Skills:
Strategic Problem Framing
Storytelling With Data
Module
Strategic Direction & Narrative Design
Align audience insight with brand narrative and creative direction.
Skills:
Audience Diagnosis
Creative Strategy
Strategy Communication
Module
Insight Extraction Through Historical Analysis
Translate metrics into decision-making clarity.
Skills:
Storytelling With Data
Module
Strategy in Action: Media Planning & Investment Design
Build a full funnel media plan with budgets and measurement.
Skills:
Media Planning
Budgeting & Forecasting
Paid Search & PMax Strategic Integration
Paid Social Strategy Overview
Module
Strategic Audit & Executive Presentation
Synthesize work into a strategic audit and presentation.
Skills:
Strategy Communication
Storytelling With Data

Earn a professional certificate

AI is table stakes. This certificate proves you know how to win with it.
Every marketer has access to the same AI tools. What separates you is knowing how to use them strategically — when to trust them, when to take control, and how to drive results that actually move the needle. Earning this certification and badge proves you have the mastery and technical competence to compete in the AI era.
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Build Performance Max campaigns using proven agency frameworks.
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Build a scalable creative operating system.
Go from brief to launch-ready assets in a single working session
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Drive consistent, round-the-clock traffic to your website or landing page
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Lean in. Level up. Drive real results.

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Built for the field
Apply what you learn instantly.
Learn from top practitioners
Real lessons from strategists who run PMax every single day
Ask anything, anytime
Get instant clarity on your accounts, your challenges, and your specific business.
Learn by doing
Exercises, audits, templates, and guided worksheets.
Work with custom AI assistants
AI assistants trained on real agency systems to make your work easier.
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Our happy alumni

Results that speak for themselves

"My ROAS went up and my stress went down. Both miracles."
Jordan S., Founder
These are the most comprehensive and informative courses I have ever taken. I would give them 7 stars if there were an option for it.
Sabrina L., Agency Owner
"We scaled our ad spend by 3x and maintained profitability. I used to think that wasn't possible."
Hannah P., Director of Performance
"I landed two new clients the same week I finished the first certification. They said they could tell I actually knew what I was talking about."
Devon T., Freelance Media Buyer
"This training helped me build a $1.1M business from scratch. I've never experienced teaching at this level anywhere else."
Marcus J., Ecom Operator
"I can't believe this level of education exists for marketers. It's everything I needed, explained in a way that makes sense."
Maya R., Senior Paid Media Strategist
"I learned more in one week here than in an entire marketing degree."
Elena M., Growth Lead

FAQs

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Become Fully Certified in Modern Marketing

Upgrade to the full certification and master the entire performance stack: Google. PMax. Meta. Strategy. Creative. Analytics.
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