The Modern Marketing Institute

Performance Max Certification

Master the strategy behind Google's highest-leverage campaign type. Learn audience signals, asset optimization, bidding strategy, and campaign structure — and earn a credential that proves it.
$597
Updated
February 2026
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CertificatE
6 hours
.
60
lessons. Real mastery.
Learn at your own pace with premium lessons designed for clarity and simplicity.
Taught by top performance marketers.
Learn the exact methods used by strategists who manage millions in ad spend.
Practical, in-demand skills.
Unpack audience signals, feed structure, scaling logic, creative strategy, and diagnostics.
A certificate backed by real work.
Graduate with a
Performance Max certification
that actually proves your strategic ability.
Skills you'll build

Master the System Behind Google’s Most Powerful Campaign

Course Outcomes:
Build Performance Max campaigns using proven agency frameworks.
Interpret how automation makes decisions and guide it strategically.
Diagnose performance issues fast using structured troubleshooting systems.
Create high-impact asset groups using psychology-driven creative.
Understand feed quality, audience signals, and how they influence scale.
Run PMax for e-commerce and lead gen with clarity and precision.
Scale budgets responsibly without overspending.
Perform full PMax audits that reveal insights and opportunities clearly.
Skills in this Course:
Campaign Structure
Control & Scaling
Automation principles
Analysis & Reporting
Strategic Bidding
Audience Signals
Built by Practitioners

Why the Modern Marketing Institute?

Get Certified
This is the real system used by performance advertisers who manage millions in ad spend across e-commerce, lead gen, and enterprise brands.
This program distills a decade of agency learning into a structured, hands-on curriculum that teaches you how to:
Build accounts that scale
Optimize like a performance strategist
And make decisions you can defend in any boardroom or client meeting
Get Certified

What’s included?

6 hours
of on-demand video content
Easy-to-follow guides, templates, and calculators
Certificate of completion and LinkedIn recommendation
Easy access on mobile, computer, and TV
60
self-paced lessons for every level of experience
Customized learning plan built for you
Personalized support from advanced strategists
Proven tactics and strategies used by an ad agency

Meet your instructor

Isaac Rudansky
Isaac Rudansky is the Founder & CEO of The Modern Marketing Institute and founder of AdVenture Media Group. He teaches marketers how to build profitable advertising systems by connecting media buying, business economics, and strategy — training hundreds of thousands of marketers worldwide.
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Overview

Certification program overview

Advance your career in
6 hours
with in-depth lessons.
Module
PMax Foundations
Build a clear understanding of how Performance Max works so every decision has purpose.
Skills:
Core logic
Automation principles
System behavior
Module
The Pillars of a Winning PMax Campaign
Learn the underlying forces that shape every profitable PMax account.
Skills:
Asset grouping
Relevance mapping
Intent alignment
Module
The Language You Feed the Algorithm
Control the quality of machine learning inputs.
Skills:
Audience Signals
Search themes
Quality indicators
Module
Asset Groups That Convert
Build high-performance asset groups the way an agency does.
Skills:
Creative architecture
Copy frameworks
Visual psychology
Module
E-commerce Shopping Feed Strategy
Your feed is your creative — this is how you optimize it.
Skills:
Product feed quality
Naming conventions
Attribute mapping
Module
Local & Non-Feed Structures
Build PMax campaigns when there is no product feed.
Skills:
Lead gen logic
Localization
Service-based assets
Module
Campaign Types & Structure
Match the structure to the business.
Skills:
Accounting for business models
Scaling logic
Module
Audience & Targeting Logic
Learn how PMax interprets intent.
Skills:
Prospecting vs remarketing
Behavioral segmentation
Module
Bidding & Budgeting for PMax
PMax scales differently — this module shows how.
Skills:
Scaling Frameworks
ROAS targets
CPA strategy
Module
Reading the PMax Reports
Learn to interpret what Google doesn’t show directly.
Skills:
Diagnostics
Traffic analysis
Problem detection
Module
Troubleshooting & Optimization
Fix problems fast and systematically.
Skills:
Rapid diagnostics
Strategic fixes
Scaling
Module
Competitive Strategy in PMax
Know what’s happening behind the scenes.
Skills:
Auction pressure
Cost fluctuations
Module
PMax Experiments & Testing
Run tests that reveal real insights.
Skills:
Experimentation
Scaling logic
Decision trees
Module
Advanced PMax Levers
Unlock every system lever you have access to.
Skills:
Value rules
Exclusions
Seasonality
Module
Full Campaign Build: Step-by-Step
A walkthrough for building a professional PMax system.
Skills:
Execution
Strategic mapping
Module
The Ultimate PMax Checklist
A final repeatable system for execution.
Skills:
Execution confidence
Quality control

Earn a professional certificate

AI is table stakes. This certificate proves you know how to win with it.
Every marketer has access to the same AI tools. What separates you is knowing how to use them strategically — when to trust them, when to take control, and how to drive results that actually move the needle. Earning this certification and badge proves you have the mastery and technical competence to compete in the AI era.
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Built for the field
Apply what you learn instantly.
Learn from top practitioners
Real lessons from strategists who run PMax every single day
Ask anything, anytime
Get instant clarity on your accounts, your challenges, and your specific business.
Learn by doing
Exercises, audits, templates, and guided worksheets.
Work with custom AI assistants
AI assistants trained on real agency systems to make your work easier.
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Our happy alumni

Results that speak for themselves

"My ROAS went up and my stress went down. Both miracles."
Jordan S., Founder
These are the most comprehensive and informative courses I have ever taken. I would give them 7 stars if there were an option for it.
Sabrina L., Agency Owner
"We scaled our ad spend by 3x and maintained profitability. I used to think that wasn't possible."
Hannah P., Director of Performance
"I landed two new clients the same week I finished the first certification. They said they could tell I actually knew what I was talking about."
Devon T., Freelance Media Buyer
"This training helped me build a $1.1M business from scratch. I've never experienced teaching at this level anywhere else."
Marcus J., Ecom Operator
"I can't believe this level of education exists for marketers. It's everything I needed, explained in a way that makes sense."
Maya R., Senior Paid Media Strategist
"I learned more in one week here than in an entire marketing degree."
Elena M., Growth Lead

FAQs

What is the Modern Marketing Institute Performance Max Certification?
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Become Fully Certified in Modern Marketing

Upgrade to the full certification and master the entire performance stack: Google. PMax. Meta. Strategy. Creative. Analytics.
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