The Modern Marketing Institute

Strategy & Media Planning Mastery

Done-for-you resources that save hours and sharpen your decisions.
$349.99
Updated
2023-07-10
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CertificatE
3 months
.
14
lessons. Real mastery.
Learn at your own pace with premium lessons designed for clarity and simplicity.
Taught by top performance marketers.
Learn the exact methods used by strategists who manage millions in ad spend.
Practical, in-demand skills.
Unpack audience signals, feed structure, scaling logic, creative strategy, and diagnostics.
A certificate backed by real work.
Graduate with a
that actually proves your strategic ability.
Skills you'll build

Key Learning Outcomes

Course Outcomes:
Build full-funnel media plans that align with real business goals
Allocate budgets across channels based on data
Develop audience strategies that reach the right people at the right time
Present media plans to clients and stakeholders
Forecast performance and set realistic KPIs
Skills in this Course:
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Built by Practitioners

Why the Modern Marketing Institute?

Get Certified
This is the real system used by performance advertisers who manage millions in ad spend across e-commerce, lead gen, and enterprise brands.
This program distills a decade of agency learning into a structured, hands-on curriculum that teaches you how to:
Build accounts that scale
Optimize like a performance strategist
And make decisions you can defend in any boardroom or client meeting
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What’s included?

3 months
of on-demand video content
Easy-to-follow guides, templates, and calculators
Certificate of completion and LinkedIn recommendation
Easy access on mobile, computer, and TV
14
self-paced lessons for every level of experience
Customized learning plan built for you
Personalized support from advanced strategists
Proven tactics and strategies used by an ad agency

Meet your instructor

John Doe
John Doe is an experienced instructor with over 10 years of teaching in the field of computer science. He specializes in programming languages such as Python and Java, and has a passion for helping students understand complex concepts through practical examples and hands-on projects.
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Overview

Certification program overview

Advance your career in
3 months
with in-depth lessons.
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Earn a professional certificate

AI is table stakes. This certificate proves you know how to win with it.
Every marketer has access to the same AI tools. What separates you is knowing how to use them strategically — when to trust them, when to take control, and how to drive results that actually move the needle. Earning this certification and badge proves you have the mastery and technical competence to compete in the AI era.
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Browse other certificates

15 hours
114
lessons
Paid Social Certification course preview
Launch profitable Meta ad campaigns that drive consistent sales and leads
Create scroll-stopping video ads that capture attention in under 3 seconds
Build high-converting audiences using custom segments, lookalikes, and behavioral targeting
Track and optimize ROI by connecting ad spend directly to revenue results
Paid Social Certification
6 hours
60
lessons
Performance Max Certification course preview
Build Performance Max campaigns using proven agency frameworks.
Interpret how automation makes decisions and guide it strategically.
Diagnose performance issues fast using structured troubleshooting systems.
Create high-impact asset groups using psychology-driven creative.
Performance Max Certification
5 hours
18
lessons
Diagnose a business using strategic frameworks
Clarify goals, constraints, and the true problem to solve
Build a complete audience diagnosis and translate insights into creative and channel strategy
Analyze historical performance and extract the metrics that matter
Strategy & Media Planning Certification
9 hours
24
lessons
Build a scalable creative operating system.
Go from brief to launch-ready assets in a single working session
Create multiple campaign directions before committing budget
Test visual directions, creative variations, and campaign ideas in minutes
Generative AI Certification
24 hours
136
lessons
Drive consistent, round-the-clock traffic to your website or landing page
Create, develop, and optimize your own profitable Google Ads campaigns in the age of AI
Use AI to research, build, and optimize profitable Google Ads campaigns faster and smarter
Remarket to previous website visitors to bring them back to your site
Google Ads Paid Search Certification

Lean in. Level up. Drive real results.

Get Certified
Built for the field
Apply what you learn instantly.
Learn from top practitioners
Real lessons from strategists who run PMax every single day
Ask anything, anytime
Get instant clarity on your accounts, your challenges, and your specific business.
Learn by doing
Exercises, audits, templates, and guided worksheets.
Work with custom AI assistants
AI assistants trained on real agency systems to make your work easier.
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Our happy alumni

Results that speak for themselves

"My ROAS went up and my stress went down. Both miracles."
Jordan S., Founder
These are the most comprehensive and informative courses I have ever taken. I would give them 7 stars if there were an option for it.
Sabrina L., Agency Owner
"We scaled our ad spend by 3x and maintained profitability. I used to think that wasn't possible."
Hannah P., Director of Performance
"I landed two new clients the same week I finished the first certification. They said they could tell I actually knew what I was talking about."
Devon T., Freelance Media Buyer
"This training helped me build a $1.1M business from scratch. I've never experienced teaching at this level anywhere else."
Marcus J., Ecom Operator
"I can't believe this level of education exists for marketers. It's everything I needed, explained in a way that makes sense."
Maya R., Senior Paid Media Strategist
"I learned more in one week here than in an entire marketing degree."
Elena M., Growth Lead

FAQs

Become Fully Certified in Modern Marketing

Upgrade to the full certification and master the entire performance stack: Google. PMax. Meta. Strategy. Creative. Analytics.
Get FULLY Certified