The Modern Meta Ads Method

1. Introduction + Download All Slides

   1 lesson

   1. Tips For Watching This Course + All Downloadable Lecture Slides

2. The Fundamentals of Meta Ads

   7 lessons

   1. The Fundamentals of Meta Ads Introduction
   2. Meta Ads: A Creative First Platform
   3. Understanding the Meta Ads auction
   4. How does the Meta Auction Operate?
   5. The Key Metrics
   6. What Other Factors Go Into Meta Ads?
   7. Introduction to the Three Pillars of Meta Ads

3. The 3 Key Pillars of Meta Ads: Audiences

   4 lessons

   1. Audience Types and Sizes by Funnel Stage
   2. Prospecting
   3. Remarketing
   4. Exploration of Audience Types

4. The Three Pillars of Meta Ads: Creative

   11 lessons

   1. The Anatomy of a Meta Ad
   2. Meta Ad Types
   3. Components of a Good Creative
   4. Meta Ads Library
   5. Creative Strategy Angles
   6. The Key Pillars of a Winning Ad
   7. The Hook
   8. The Importance of Social Proof with Creatives
   9. UGC & Brand Collaborations
   10. Post IDs
   11. The Three Pillars of a Meta Ad: Creative Quiz

5. The Three Pillars of Machine Learning: Machine Learning

   1 lesson

   1. Key Components for Optimal Machine Learning with Meta Ads

6. Event Tracking Setup

   5 lessons

   1. Client-Side Tracking vs. Server-Side Tracking
   2. How to Setup a Server for Tracking with CAPI
   3. Event Match Quality (EMQ)
   4. Google Tag Manager Server-Side Tracking - Integrate Meta with GA4
   5. Event Tracking Setup Quiz

7. Advanced Machine Learning Concepts

   3 lessons

   1. How can we speed up machine learning?
   2. Budget as a lever
   3. What if the machine learning has it wrong or loses confidence?

8. Understanding Attribution on Meta

   3 lessons

   1. Click vs. View Conversions
   2. Is Meta Underreporting or Over Reporting Conversions?
   3. Matchback Issues

9. The Basics of a Meta Ads Account

   1 lesson

   1. Account Structure

10. Advantage+ Campaigns

    4 lessons

    1. Advantage+ Campaigns
    2. The Modern META Marketing Funnel
    3. Advantage+ Campaigns, Audiences, and Creatives
    4. Advantage+ Campaigns Quiz

11. The Principles of a Modern Meta Strategy

    3 lessons

    1. 2 Types of Meta Strategies
    2. Essential Questions for Crafting Your Meta Account Structure
    3. Meta Prospecting vs. Remarketing % of Spend

12. Advanced Meta Ads Account Structures

    2 lessons

    1. Our Favorite Account Structure Best Practices
    2. Meta Ads Account Structure Best Practices

13. Setting Up Your First Campaign

    13 lessons

    1. Campaign Objectives
    2. Advantage+ vs. Manual Sales Campaign
    3. Conversion Action Setup - Conversion Events
    4. Budget
    5. Advantage+ Audience Settings - Website & Meta Shop
    6. Understanding Meta Audiences
    7. Interest & Demographic Audience Creation - Lookalike Audiences
    8. Custom Audiences
    9. Understanding Bid Strategies
    10. Campaign Level Budgets vs. Ad Set Level Budgets - Automated Rules
    11. Ad Scheduling - URL Parameters
    12. Creating Product Sets - Naming Conventions & Why
    13. Setting Up Your First Campaign Quiz

14. Meta Testing Frameworks

    5 lessons

    1. Testing Methodologies
    2. Audience Testing
    3. Creative Testing
    4. Full Funnel Testing
    5. Catalog Testing

15. Analyzing Meta Results

    3 lessons

    1. The Basic Column Metrics You Should Know
    2. 9 Analytics Reports You Need to Know
    3. Analyzing Meta Results Quiz

16. Auditing A Meta Account

    4 lessons

    1. Different Types of Audits
    2. The Meta Ads Audit Checklist
    3. A Quick Wins Cheat Sheet
    4. Creative Audit

17. The Do’s and Don'ts of Meta Advertising

    5 lessons

    1. 7 Ad Account 'Do's'
    2. 7 Ad Account Don'ts
    3. 4 Common Pitfalls
    4. The Do's and Don'ts of Meta Advertising Quiz

    1. Completion of this course

       1. Course Certificate